Yuxiangjia received a new round of 10 million financing from Shandong Songhe Industry

Recently, the well-known comprehensive sports thinker of children's education in China won a new round of ten million level financing from Shandong Songhe Industry, which is an investment in the field of national offline education complex in 2021. This round of financing is also the third round of financing for Educators after the investment of Hongtai Fund, Hongtai Tongbao and Runkai Group. Up to now, educators have become an educational complex that has been favored by capital for three consecutive years, and also an educational complex that has obtained two rounds of financing in the post epidemic era.
"Business+education" diversified layout education complex has unlimited development potential
After being affected by the epidemic in 2020, the opening rate of shopping centers and the flow of people in the country dropped to freezing point, and the vacancy rate sounded an alarm. How to reshape the new pattern of commercial property development and create traffic group integration became a difficult problem. In this context, educators, as a well-known children's education complex in China, stand out like a dark horse on the track, bringing a new development direction for commercial property.
It is reported that Songhe Industry, as a large infrastructure materials import and export group company in Shandong, has set foot in real estate development in recent years, The person in charge of Songhe Industry said: "Investing in educators can be said to be an important step for us to step into the education industry in a cross field way. In the post epidemic era, many businesses have removed physical stores and accelerated online transformation. The stock and surplus of commercial real estate is very large, and the offline social attributes of the education and training industry will become the main business form of commercial real estate. The social needs, scene experience, emotion building, interactive transmission, etc. of quality education for young people cannot be replaced by online education, which is It is a place where we value educators. "
Yuxiang Education Group was fully invested by Shandong Songhe Industry to accelerate the national development layout
Shandong Songhe Industry and Yuxiang Education Group have completed the investment contract, and will carry out in-depth strategic cooperation from the group level and the Shandong regional company level. At the group level, the ten million yuan invested by Shandong Songhe Industry will be used to promote the business of Yuxiang Education Group, including the further expansion of offline education complex, the creation of Yuxiang Education Industrial Park, Yuxiang Culture IP, and the construction of online communities. Secondly, it is the investment in Shandong regional companies, focusing on business development in Qingdao, Jinan, Linyi and other cities in Shandong Province.
Wang Qiang, president of Yuxiang Education Group, said, "After receiving this fund, Yuxiang Education Group will expand its business nationwide, focusing on the east, Dawan District, the middle reaches of the Yangtze River, Central Plains, etc." In addition to the layout of regions, this round of funds will also be used to introduce high-quality cooperation resources, improve online and offline user experience, promote the development of offline complex value-added business, and further consolidate the leading position of the national children's quality education complex enterprise.
Over the past three years, many educators have successfully settled in 11 cities
Educator was launched by Educational Imagination Education. In April 2017, an offline children's education complex was established in Chongqing to serve children aged 0 to 12 years old and urban middle and high-end users with an annual family income of more than 200000. Since its establishment for more than three years, Yuxiang Education Group has successfully located in Chongqing, Shaanxi, Sichuan, Guizhou, Henan, Hunan, Shanxi, Jiangsu and other provinces and cities. Now it has set up shop in Shandong. There are more than 30 offline children's education complexes, each covering an area of 3000-5000 square meters, with a total commercial volume of nearly 200000 square meters. Each store attracts more than 2 million people annually and serves more than 1 million families. Through the four core product systems of "industry+space+content+community", it perfectly links property end, institutional end and C-end users, forming an ecological forest.
Wang Qiang, president of Yuxiang Education Group, said that at present, Yuxiang Education Group mainly focuses on space operation at the first stage, opening stores nationwide. The second stage is to build 2B2C and continue to develop. The third stage is mainly to provide services for parent-child families. In the future, as a one-stop quality education platform for children in China, Educators will empower more brands, shopping centers and family consumers.
The offline children's education complex may become the choice of hundreds of millions of parents and children
In 2020, the education and training industry experienced a reshuffle, and "elimination" and "promotion" flew together. Wang Qiang of Yuxiang Education Group said, "The vision of the new year is to move the education complex to more cities, rely on the huge student flow of educators to build a one-stop education industry chain for big B end and small B end, and also bring one-stop education service platforms for families."
We also expect that in 2021, offline education complexes, including educators, will achieve greater development in the new year.